About the Founder
Jasmine Clarke is an Afro-Carribean Founder and CEO of So Jazzed Esthetics, Award-Winning Esthetician and the Author of My Melanin Skin Glows. She is a member of Zeta Phi Beta Sorority, Incorporated, Forbes Blk, a 2014 Communications Journalism Alumna of Albright College and a 2025 Cornell University Women's Business Entrepreneurship Program Alumna.
Jasmine went from covering stories and writing beauty reviews in college to becoming a skincare educator, infusing her Caribbean and Southern roots to formulate her own herbal skincare line, changing how people perceive beauty through plant based product ingredients.
In 2017, the idea for So Jazzed Esthetics was birthed when Jasmine became a distributor for a plant based beauty, health and wellness company and recognized a lack of representation and skin education resources for people who looked like her.
She soon began offering skincare and makeup services in the kitchen of her mother's home. Although she provides services for all skin types, it became her mission to educate both clients and beauty professionals on how to properly treat, protect and preserve melanin skin types with plant based and toxin free products. Through retail, hosting educational trainings and services, Jasmine has helped over 500+ people switch to plant based products.
In 2022, she began formulating and retailing her own natural skincare products targeting common skin conditions of melanin skin types. Like, hyperpigmentation, darks marks, acneic, dry and sensitive skin.
A So Jazzed Esthetics best-seller Goodie Glow Turmeric soap was formulated after she struggled with severe post inflammatory hyperpigmentation and acne scars and needed a quick turnaround for even skin.
Recently, recognized as 2025 Business Leader by Kappa Alpha Psi, Fraternity Incorporated, New Rochelle-White Plains Chapter and in 2023 as Top 100 Women in Business, Jasmine continues to host selfcare and educational workshops for teens and adults. Her partnerships have included Abott House, White Plains, NY, WestCop Shelter, Valhalla, NY, YWCA of White Plains and the Joseph G. Recreational Center, Senior Program, Ossining, NY. So Jazzed Esthetics has provided skincare donations to seniors, teens and domestic violence residents. She also offers career exploration trainings for spa and beauty professionals.
She has worked with clients like Daphne Maxwell Reid of Fresh Prince of Bel-Air, Kelly Brown of Law and Order, and former tennis Pro athlete Katrina Adams with her work featured in New York Fashion Week.
Jasmine has been featured in The Queens Gazette, 914 Women in Business Inc., The Wave (Rockaway's Newspaper), the Vegan Wedding Tree Kisser's Magazine, on the cover of Brown CEO Mag, Swag Her Magazine, Black Westchester and News 12 for her self-care workshops benefiting seniors and domestic violence residents. Her company partnerships include: American Express, Shop Small, Queens Community Justice Center- The Rockaways, A Sister's Hand, Bank of America, Clean Skin Club, Forbes, Barnes and Noble, Joseph G. Caputo Recreational Center, Good for Girls Inc., Peekskill G.E.M.S, The Thomas H. Slater Center, AmeriCorps, JP Morgan and Chase and Zeta Phi Beta Sorority, Incorporated.